ETSU’S BECOMING BUCKY CAMPAIGN
The Becoming Bucky campaign engaged the student community and community at large in a competition for the student becoming the next Bucky, ETSU’S mascot and regional TN icon. What started as a $12,000 scholarship opportunity became a storytelling experience about school spirit and student life at ETSU.
Creative Direction
Through creative direction, ETSU strengthened brand values in a series highlighting the contestants, their student story, and the overall school spirit at ETSU. Check out the series below:
THE MAIN EVENT:
THE BECOMING BUCKY LAUNCH PARTY
ETSU hosted a launch party to reveal episode 1 & 2 to the world. Kaifa Events supported through the creative strategy and coordination of event logistics.
It wasn’t complete without an on stage filmed challenge from the contestants! What was the Challenge?
Playing Charades with the President of East Tennessee State University, Dr. Noland!
Watch the Launch Party Highlights in Episode 3 of Becoming Bucky
Press
Local News stations followed the progress of the contestants, covering auditions and the launch party for the show. See the links below for coverage:
Meet the Contestants & Team
Thank you to the incredible ETSU Marketing Team and all their hard work and dedication to the community. They are an amazing ensemble full of creativity and life.
After 3 live auditions, we found 5 finalists for the competition. All with different personalities. Click the link below to learn about the finalists: